Monday, June 15, 2009

Radio: Mercury Awards in retrograde


Let’s cut right to the chase. Did you hear the latest one from the Radio Advertising Bureau (RAB)?

They finally did something that made sense. No, really.

I know I’ve been rather critical of the RAB and its leadership. They’ve backed all the wrong horses from David Rehr’s laissez-faire version of the National Association of Broadcasters to their ineffective Radio Heard Here campaign and supporting Lyin’ Diane Warren and the HD Digital Radio Alliance.

Correct me if I’m wrong but I believe we’re in the majority when we scream bloody murder that the RAB has done absolutely nothing, nothing, nothing to help radio advertising since deregulationuntil now.

This past week the RAB circuitously announced that it would not present a Mercury Award in the radio station category this year.

A sales manager called me this morning to grouse that this decision was undeniably the worst message the RAB could send to the ad community.

I said it’s the other way around. The decision came from the ad community. The RAB’s fifty – yes, fifty – judges came from agencies, production companies, and – how about that – radio stations. They did the first round of adjudicating. From there, fourteen judges reviewed the second – and final round of spots, which were tallied on a numerical scale.

The judges had discretion to reduce the number of categories and prizes if the quality on entries didn’t meet specified standards. Believe me, if you’ve heard some of the spots that made the cut in prior years – and you can find them on line - you’d realize we’re not talking brilliance here. It’s not a tough room. This year the radio spots were that bad.

Please take note of that. Now, move along. There’s nothing worth hearing here.

In addition to radio produced spots, political, public service announcements, and student-produced spots failed to make the cut.

If anything, I respect the decision makers at the RAB for being candid and blunt in backing their judges’ decision.

And, believe me, your clients and the ad agencies already know most stations can’t produce a saleable radio spot. That’s why so many of them aren’t buying radio time.

Don’t hit me up with economy as an excuse. You and I know that many radio clients left the medium long before Wall Street caught up with reality.

Surprised? You shouldn’t be.

Have you heard how dreadful and futile most radio spots sound these days? The industry that was once called “the last great illusion” no longer has a clue on how to play on one’s imagination with creative, illustrative writing and production.

There is no gold standard for radio spots. Just tin. No, cardboard.

Consider the RAB’s decision as radio’s intervention.

Your own ad bureau’s judges said you’re producing crap. Is that frank enough for you?

Understand that this is only a minor symptom of a profound disease that is crippling the radio industry. Its ethos of conceit and entitlement influences all aspects of several struggling, almost bankrupt radio chains.

Those in the business can easily to rattle off the names of at least three or four former production directors in your market who were let go because they couldn’t produce the tonnage. It’s not about creativity. How do you measure creativity on a P&L? It’s all about output. Content doesn’t count.

I’m surprised they didn’t set up a makeshift morgue at some stations to accommodate all the production and creative talent that was gutted.

And guess what? Most are making more money now as independent contractors by being creative. They’re voicing and producing spots and promos for TV, cable, and on-line now – and lovin’ every minute of it.

Back at radio, who cares if the same voice is heard on three spots in a row? Who cares if the spot-writing is right out of some Radio Spot Writing for Dummies book. You should be thankful to have three spots in a row. Hopefully, they were cash up front.

Let me tell you something. You could have a ten-share, when that actually meant you had a lot of listeners, and if your local production was crap – you didn’t sell your clients’ products.

The production director and the copywriter are as every bit as important as your air talent. Oh, that’s right, Mr. Hogan, Mr. Dickey, and Mr. Suleman. You don’t have air talent anymore.

I’m not ready to say Jeff Haley finally earned some respect with this decision. I’m sure RAB members will put the screws to him. If he hangs tight and doesn’t vacillate from his decision, I’ll be on his side – and supporting his brutal honest assessment of radio advertising content in 2009.

Haley’s not out of the woodshed yet.

The RAB also sent the next-worse message to the ad community last week. Except this one’s a blunder. Those attending last week’s National American Advertising Federation convention in Washington received an expensive and utterly wasteful 48-page mini-book promoting radio with pictures of mostly old fashioned transistor radios on the left page and one liners on the right, proclaiming the attributes of “that wondrous little box.” To make matters worse, almost all the radios shown were sporting non-commercial frequencies.

You’d think by now the RAB would know what side of the dial one sells. Or at least tries to.
----

41 comments:

Anonymous said...

What???

The "grow my penis", "consolidate my debt", "teach me to be a parent", and "KY warming sensation" spots that litter spotsets from coast to coast didn't win any awards???

That's harsh...

Anonymous said...

Consultants for YEARS told jocks to shut up...told production directors their creative spots were too long or too cool for the room...told program directors to rain holy hell on anyone who stepped out of the liner-cards.

You wonder where creativity went? It was beaten out of a ton of people who, like John said, went to other industries.

As for the audience...hey, you guys trained 'em real good huh? By jamming down people's throats "less talk, more music", you've made *any* talking the key knee-jerk for people to turn off their radios. What are the majority of spots--that's right, TALKING. Let me explain this concept so even a typical radio consultant/CEO/caveman could understand.

You say on radio "Talking bad-music good".

You say this 10 time per hour on sundial.

Audience begin say--"talking bad".

Audience no like talking now.

Audience no tell difference between bad radio talking (jocks) and good radio talking (advertisers).

Advertisements no work cuz talking bad and audience go away.

Nobody want to advertise on radio if audience not there to hear.

Me bang on keyboard-try to get internet platform operational.

Anonymous said...

listen to any radio spot cluster. after it is over try to recall at least two or more spots you've heard. you will be surprised. it is not even the number of spots. the production and creative are so bland on most that unless its a rare national you will not remember the client. it was not always the case. the problem is not that radio cannot sell product the problem is that radio production the way it is today cannot recall product.

Anonymous said...

Agreed on the obnoxious national talk-radio commercials as described in the first post...

If a spot mentions a toll-free 800 number not once or twice, but 4 times in a row (with one of the four sounding like they said it through a phone line, just to "shake it up a bit") you know that what they are selling is just as much crap as the copy was.

And now you have the talk hosts "cleverly" segueing into spots themselves (Limbaugh and his Carbonite spots quickly come to mind) and you kind of wonder how legit are these little stories and sidebars that they are telling, or are they just a front to lure you into a commercial?

Sure, you can give the host talkers brownie points for actually reading live spots, like DJs used to do generations ago, but it just aint the same.

Anonymous said...

The RAB is such a waste. I bet if you asked for a free membership you could get one. They do nothing for radio. Where are the creative people? If radio drove them all away the industry wont be around much longer. You can guarantee yourself that fact.

Anonymous said...

The Mercury awards are an ego stroke. They don't mean much to anyone. It is not like you will get a raise or more voice over work or be discovered by a New York agency. RAB makes $$$ on the entry fee.

At least the judges proved they actually listen to the material they receive. It had to be painful to listen.

Anonymous said...

Good piece. Perhaps when the fire sale occurs buyers will realize the need for quality production and imaging. Actually, some stations put more emphasis on station imaging instead of commercial production. That makes no sense.

Anonymous said...

One incident occured in your own backyard, John, when Clear Channel fired Tom Rezny because he was more quality than quantity. Being the best is a matter of definition and at Clear Channel definitions are always different from reality checks.

Anonymous said...

You're right, the RAB is a do nothing organization that serves GMs and GSMs, not advertisers. But they aren't the ones to blame for lame commercials. Let's face it ... every spot that goes on the air does so after being approved by the client.

Any Production Director will tell you they've passed through ordinary commercials because "that's what the client wanted."

It would be nice to have fun again with commercials. But in today's climate, advertisers are more interested in beating you over the head with info about their Father's Day Sale for Dad & Grad than blazing new creative territory.

Anonymous said...

When will the radio industry realize that no one cares about this propaganda. Read this:

COLUMBIA, MD -- June 15, 2009: The latest RADAR report on network radio shows that radio reaches more than 235 million Americans 12+ every week. That's 92 percent of people 12+, and Arbitron points out that radio also reaches 89 percent 12 to 17-year-olds weekly, and 85 percent of the "ad-elusive and media multi-taskers" between 18 and 34. The 7,700 RADAR network stations reach 213 million people each week.

RADAR has included results from PPM respondents since late 2007, and Arbitron says, "As additional markets transition to electronic measurement, total radio reach is revealed to be larger than in previous surveys."

In other stats, Arbitron says radio reaches 92 percent of black non-Hispanic persons 12 and older and 93 percent of Hispanic persons 12 and up, and about 93 percent of 18-49s among both black non-Hispanics and Hispanics.

Additionally, radio reaches more than 94 percent of college graduates 25-54, and 95 percent of adults 25-54 with a college degree and annual income of $500,000 or more.

The complete RADAR 101 report is due out on Monday, June 22.

How do they arrive at those "estimates"? If radio really did that well it would not be in the mess it is in.

No one believes your lies.

Anonymous said...

will this be a wake up call for radio? i doubt it. spots and copy will show up at the last minute on friday as per usual. just a lot less of it than there used to be.

Anonymous said...

You should have a link to your previous articles about radio production especially the ones mentioning Stan Freberg. John, I am familiar with your stations and you always strived for great production and you had the best: Jeff Kinzbach, Steve Lushbaugh, Tom OBrien, Mitch Todd, J.R. Nelson. You know how to pick them. As much as I admire your programming I absolutely loved your production at all the stations you were involved with.

Anonymous said...

you know....as I sit here reading all of your comments I cannot help but think that I am on a sinking ship with a bunch of panicking passengers....except its not a hole thats making the ship sink, its the weight that all the passengers are putting on the ship, carrying it with us from port to port, loading it on, loading it on.......
Folks, you are ALL a bunch of money driven ego maniacs.....and its as simple as someone who knows a lot about this industry.......
we are ALL doing JUST enough to NOT get fired!
Play Better music......NOT regergatted CRAP YOU THINK YOU WANT TO HEAR
I mean if you goto a bar for ladies night and its all dudes, you're gonna NEVER go back to that bar no matter what, and if one of your friends talks to you about going, you WILL tell them your tale LOUD AND CLEAR.
Better music
HERE'S A PROGRESSIVE CONCEPT:
Listen to your audience!!!!!!
remember all request radio????
not "pre programmed line sheets" with a list of bands that labels provide where if someone calls in and requests a song, if its on the list you play it
Folks!!!!
listen to your audience
pay attention to them NOT you
its like Politicians these days trying to rationalize what its like to lose a job and have no money
you all have no clue what your audience is
you go by what your numbers say and follow some dumb ass Starbucks formula to success
bring back kid leo......
bring back richard blade......
bring back REAL RADIO.....
no corporate BS
then we will see whos left standing
just an opinion
but look in the mirror folks....its you

Anonymous said...

I would do killer production if allowed to. I'm not. I have to produce, produce, produce the way they want it.

Anonymous said...

To the pontificator, blaming radio people for being money hungry? Get some reality, man. No one is making money but for a handful of people in radio today. No one wants quality. That is why fewer people are llistening. You want to know what is wrong? Start with this blog. Go to search and type in production. You will see what was then and what is now. There are talented production people who are not allowed to be creative just as there are talented air personaltiies who are not allowed to go beyond time temp or v.t. Understand it is not us. It is our owners.

Anonymous said...

I agree with the users comment
so owners are not industry?
Like I said, I understand about losing a job, I did!
I understand about you not being able to be creative
a great leader once said
"through great failure comes great success"
I remember a label exec I spoke wiht recently who was in meeting with ALL the major ceos talking about Napster when it came out....."how can we stop him?" "we need to sue him!" and one exec stood and she said "we need to hire him"
and they kicked her out of the meeting....
its like the auto industry NOW, "gone are the times of living like kings, for the maker has come to collect on all the sins of society", are we ready?

Anonymous said...

Great column. I love seeing you analyze the real problems facing this industry. Lack of creativity leads the list. But don’t expect that to change any time soon. Creativity costs money (at least a little) and it's difficult, two concepts that today's radio execs will never embrace. Radio will be long dead before the industry understand this.

Anonymous said...

You nailed it when you said creativity cannot be measured on a P&L statement. In new media it is. In radio it is not. That is why radio will not survive.

Anonymous said...

Radio is in the same place as newspapers. But unlike newspapers radio has always been free. Do you find it interesting that there are people willing to PAY a monthly subscription fee to get radio they want? I am aware that Clear Channel and CBS are trying to make inroads to the internet and streaming their stations and performing other services on line. Their problem is that it is the same programming that is driving away the terrestrial radio audience. I do not believe the ratings reports claiming CBS and Clear Channel have more listeners on line than any other streaming audio station. Where are these people? Why do I not know anyone who knows anyone who listens to terrestrial radio on line, save for NPR? Radio used to be fun to listen to. I was an avid radio listener long before I was a buyer. Today NPR is the only radio I listen to. Otherwise I am on line or listening to my iPod. That is because radio has changed. It lost its entertainment value. Maybe the radio chains got to big. Maybe radio is running its course. I agree with those who say radio production has declined. I say it is pitiful. I would not waste my time having a spot cut by a radio station.

Anonymous said...

Lots of great comments above, many of which speak a sad commentary of our industry. One thought that comes to mind is that it takes time to make things. In other words, if we actually TAKE the time to write from a listener's perspective instead of trying to cram sixty seconds worth of nonesense into a thirty second window, we might actually have time to connect with that listener. We have turned off our filters while alarms are going off all around us. Don't know about you but I'm tired of the same screaming auto ads, the male/female enhancement spots, those P/I's (in this case pretty insulting) that want my response. You get out of the speakers what you put in. With smaller staffs overloaded and only a handful of creative folks left (or no time for those folks to do anything creative)we're cutting our own throats. When is the last time you heard a spot promoting a new album from a hot group?...a spot about a movie?..a car spot that wasn't reverbed to death without a screaming numbskull doing it's read? How about imaging that didn't overuse laser shots and effects? We've created an environment of sameness. We also have to stop programming to the listeners from our little ivory towers and ask them what THEY want and give it to them! I have seen the enemy..and it's the wallpaper and garbage that we've allowed ourselvesd to become..it is us!

Anonymous said...

It is tough. I care as much today as I did a decade ago for this thing called radio. My current owners have done a good job at beating and sucking the creativity out of most of our staff. As you pointed out it is not the quality it's the quantity the company wants from us. I would love to get back with a company that supports and understands that there are sixty minutes to an hour and for radio to be successful it has to sound good for every second of them.

Anonymous said...

I was at the AAF convention in Washington and got that little orange book about radio. It was the biggest waste of money I have seen. If your industry is in dire straits stop spending money on bullshit booklets like this. TELL ME HOW RADIO IS GOING TO SELL MY PRODUCT!!!!!!!!!! With all of your cutbacks I cannot see how radio can reach and motive an audience to buy. Your in house production is terrible. Your programming is even worse.

Anonymous said...

I think like you do that the current owners of radio are looking to get out with their personal investments intact and screw the business. That is why they are not fighting the performance royalty and streaming fees. The same holds true for creative. The current owners could not care less. It is down to emptying the shelves, getting whatever you can get and getting the hell out before the big collapse. John, I hope you are right about the fire sales and new owners. We need it.

Anonymous said...

After reading your thoughts about radio production, I couldn't agree more. There is absolutely ZERO thought given to back to back voices and even less to any kind of creative. Incompetent sales people, find lousy customers (not clients) make promises that production cannot possibly keep and slap the equivalent of greasy food on a plate and try to tell them this is fine dining. It starts at the top....incompetent greedy ownership, poor management that only wants to hear good news...even if the building is on fire, and plug-in program directors who simply press the enter key and look at you like you speak Spanish when you ask about sweeper placement etc. I am embarrassed by what our industry has become. Thanks for being a voice of reason.

Anonymous said...

I got one of those "Radio" minibooks from the RAB/Radio Heard Here, too. My first reaction was that if your industry is in such dire straits why would this organization that is supposed to further your cause to promote radio advertising be so expensive - and filled with UNQUALIFIED claims. Most people tossed them. I spent a little time with it and could not believe the exaggeration and claims made. It did not win over a single convert to radio. It made me look at your industry as one that still has not learned to curb waste and provide its audience with what they want. I stopped listening to radio years ago when all my favorite announcers and my favorite music formats disappeared. Now I have four stations in my market playing what one or two used to and there are a few formats that no one is doing. Radio, you WERE in a creative business. Past tense I'm afraid.

Anonymous said...

I have to agree with most of the comments I have read here.

There was a time when radio production was as important as programming, sales and engineering. That changed as the big groups downplayed quality for quantity of spots that could be produced. It only got worse when production directors found themselves responsible for multiple radio stations.

This has hurt both the overall sound of most station and the ability to sell product for clients. You would think that with national drying up radio would have put serious effort into attracting replacement clients locally and regionally by offering agency-style production.

The future may eliminate production directors altogether and production will become a cottage industry that feeds off radio.

The future of radio depends on stations that sound like they are solid units and not modular plug ins where music comes from here, talk comes from there and spots come from still another place. If radio continues with its disjointed sound it will suffer the same fate as the newspapers.

Anonymous said...

John Gorman & Denny Sanders

I want to commend you two on having the best production I heard anywhere in the 1970s and 1980s.

You even enhanced the spots produced outside of the station. Even Larry Robinson and Rick Case sounded better on WMMS than the other stations.

Lenny 'Boom Boom' Goldberg's Audio Warehouse spots were tune-ins never tune outs. I can still remember "Fast Eddie & the boys at the Audio Warehouse".

You also did spots for a theater one on the east side, one on the west side that put the Firesign Theater to shame. I miss those days.

Anonymous said...

John, You are the only one telling it like it is. While everyone makes excuses or whines about the $125 entry fee the sore losers want back you have been telling it like it is. Radio fired creativity and in doing so fired its ability to sell products to consumers by creating compelling spots. You cannot weigh creativity on a P&L is your only error. We are seeing it. You take away creativity and revenue will decline. Certainly radio will blame their losses on the economy. What did they blame their losses on before the economy tanked? The iPod, XM, Sirius. Excuses, excuses. Now the sore losers want the awards 'dumbed down'?

Anonymous said...

Mr. Gorman, I agree with your assessment. I think that the RAB by not making an editorial statement about the lack of quality entries received said far more than if they had made mention of it. The message made its mark. Let the wimps cry about losing their $125 entry fee and cry foul and not fair like pouting little children. What if the RAB did chose a poor quality spot just to fill a quota. The message to both radio and advertisers would be far worse. This shows agencies and radio that the RAB FINALLY took a stand on the declining creativity coming from radio production today. It is not the fault of the production directors. It falls directly on the owners and operators demanding too much from too few people.

Anonymous said...

John, DId you see Eric Rhodes' response to the RAB.

Completely opposite yours. He REALLY MISSED THE POINT!

That's the problem with the old radio guys. They believe their own lies.

This is what he wrote:

The RAB Should Know Better


The annual RAB Mercury-Awards will be presented today, but no award will be presented in the Station-Produced category. According to the RAB, the judges said the station submissions were subpar, and not of high enough quality for awards. There will be no awards in the PSA, Political, or Student-Produced categories, either.

I smell a rat.

Though I trust Jeff Haley and the RAB, I have to admit that my first thought was that not presenting these awards will save money. Times are tough at RAB, and I wonder if the participating groups who always come up with the money said, "Cut it back this year, Jeff." Of course, in this case I wonder if they said it after the awards were launched. Or the judges may be thinking, "Why stroke local radio anyway? The awards were really designed to get creative juices going at the agency creative level so they would understand what could be done with radio."

But I still smell a rat.

To say there is no local advertising good enough to receive an award raises two giant problems:

1) If you hold the Olympics, the best athlete wins. Period. There is nothing in the rules that says that athlete has to beat the record of previous winners. If an award was promoted and people entered, the award should be presented. Even though the official rules say the judges are free to decide not to present an award in any category, that is not how anyone understands a competition like this or how they expect it to work when they pay their -- non-refundable -- entry fee.

2) If the RAB is designed to promote radio, who in their right mind would EVER make a public statement that there were no local radio spots good enough to win an award? Translation: Don't count on local radio to produce good spots. This is a PR nightmare for radio. I can see this plastered all over Advertising Age: "Radio Industry Can't Find a Good Spot at Any Local Radio Station."

Let's assume that the RAB was willing to award this money and the judges really did say there were no spots good enough to win.
That probably is the case. And that would signal two different giant problems:
1) The awards were not promoted well. My guess is that this is a big part of the problem. As I travel the country, I hear loads of very high-quality local spots. The RAB recently laid off its longtime PR person, and perhaps the new staff simply did not have the "corporate history" to understand what is necessary to promote these awards and get enough entries from local stations. Of course, it's also possible radio has its head down and simply cannot focus on entering contests at the moment, nor are they willing to spend a few bucks on an entry fee.

2) Radio production quality has suffered. This is a very real possibility with cutbacks across the industry. And, frankly, the industry has often seemed not to value the importance of high-quality local creative. I recently bought ads and asked for a two-voice spot, one female. I was told, "It's not possible. We cannot provide you with a female voice on the spots." This was a major-market, top-tier radio station.

No matter what the problem, this is an embarrassment to radio. I hold RAB and its CEO in high regard. But something like this should not happen.

Eric Rhoads
www.radioink.com

Anonymous said...

Insulting. Embarssing. Never again.

My stations entered a great spot. Creative. Got great results for the client. Had everyone in the community talking.

And these folks have the gall to tell me that our ad was not "worthy?"

Thanks RAB - I'll remember this when I decline to renew our membership later this year. And instead of spending $150 to enter the RMA - we'll award one of our staffers through an internal creativity contest.

Anonymous said...

Hey John Eric Rhodes is still in denial. He posted this today:
PART ONE


There is value in corporate history and perspective that can prevent mistakes from being repeated. I've never worked for the Radio Advertising Bureau, but I've been writing about radio since Miles David was the RAB's president. Then there were Bill Stakelin, Warren Potash, Gary Fries, and now Jeff Haley. I've applauded some efforts and criticized others. I don't have an insider's corporate history, but I do have an excellent memory. Unfortunately, the RAB does not seem to have learned from its mistakes in the past.

The Radio-Mercury Awards were designed to do the following:1. Make creative people take radio seriously by offering the LARGEST cash industry awards program in advertising: $250,000 total.
2. Because media selection often starts with the creative department, the idea of the award was to stimulate creative people to want to do radio (even if the only reason was to win a hundred grand).
3. We also wanted to take away the perception that radio is a second-class citizen. So we held the awards for several hundred advertising VIPs, made it a black-tie event, elegant and well appointed and held at the Waldorf, with elegant sets, tables, gifts for attendees and entertainment. It was an impressive (and expensive) event that placed radio in a great light.Because I believe radio is in show business, I was often critical of the RAB, suggesting that "old balding radio men in suits" should not be the presenters, since most in attendance were "hip young creative types." Gary Fries listened and started bringing in young radio talent to do the awards, which was smart.

Anonymous said...

John, Eric Rhodes's denial part two:
My friend Roy Williams always tells me, "Eric, people don't remember you for the biggest thing you do, they remember you for the smallest thing you do."
I'm wondering what impression radio left at the Radio-Mercury Awards last night.

In fairness, I was not present and am operating on hearsay from someone I trust who attended and told me this:

"The ceremony was disappointing. The event, held at scenic Pier 61 at Chelsea's Piers, was poorly organized and rife with technical difficulties -- not good for a radio showcase. Usually, there are about 20 winners in various categories and almost 1,000 attendees representing all facets of the broadcast and advertising businesses. There were, perhaps, about 200 people there, and only five awards. Speeches were also tired and extolled the virtues of good production and innovation, with not a single mention about how radio is a good medium for selling and marketing products. If innovation was important, how could they give the top showcases to 'Real Men' and Motel 6?"

This is disappointing to hear. I know times are tough, and I'm sure raising the money to do the event and the prizes is impossible. But how does this make radio look?

But wait, there's more....

A top award went to an ad in Bud Light's "Real Men of Genius" campaign, and the ultimate winning commercial went to The Richards Group, for an ad it created for Motel 6.

Can you say deja vu?

This is great radio. But it's old news.

If the awards are designed to invigorate radio creative, why are we rewarding radio creative that has won before? Motel 6 has been the highlighted example of great radio since 1986, and it seems like the lights were out on the Motel 6 spots a long time ago. "Real Men of Genius" has also been a brilliant campaign for Budweiser, but it's been on the air for the last three or four years and they announced the end of the campaign last year. I believe the Richards Group owned the first Mercury Awards for Motel 6, and I think they have won on a couple of other occasions. "Real Men of Genius" has also won before.

Perhaps we should institute a rule that a previous winning campaign cannot win a second time?

Forgive me for being blunt....

The best image-makers and brand-builders in the world are in the American advertising industry. If radio wants to build its image in their eyes and engage young creative departments and chief marketing officers and get them energized about radio (the mission), we're not going to do it without glitz, without show biz, and with Motel 6 and Bud Light campaigns that have won before. Though I do not wish to diminish these great advertisers, and I am grateful that they are spending money on radio, if we continue to let our Radio-Mercury Awards repeat old news, we might as will kill the event, because it's hurting our image.

If the RAB's purpose is controlling and promoting radio's image with advertisers, this event, preceded by the news that there was no local radio good enough to win, is not building confidence that we're doing things right.
Eric Rhoads

Anonymous said...

There are some excellent production directors at stations right now who are now allowed to exercise their creativity because "orders is orders".
Ask anyone working for CBS, Cumulus or any of the other "C" stations. It is about output. Quality and care do not count. It is get the order, get the buy, get the money. It is not about serving the client. That is where radio has it wrong and will pay dearly for. Radio managers should know that agencies and clients read the same stories. The RAB awards were covered on a number of ad sites not just on line radio trades. The word is out. Instead of radio taking the lumps and trying to improve it will continue to push for tonnage and clients be damned. That will get radio exactly where it doesn't think it will be.

Anonymous said...

John - Where the hell have you been lately?

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