tag:blogger.com,1999:blog-2639893053950014759.post6990184312373683132..comments2023-11-02T04:44:59.171-04:00Comments on John Gorman's Media Blog: Radio: Mercury Awards in retrogradeJohn Gormanhttp://www.blogger.com/profile/15246404080972884401noreply@blogger.comBlogger41125tag:blogger.com,1999:blog-2639893053950014759.post-86785097660427979012019-10-24T11:40:56.598-04:002019-10-24T11:40:56.598-04:00valentino
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I was searching for ...Very informative and helpful. I was searching for this information but there are very limited resources. Thank you for providing this information<br /><a href="http://mastersdissertation.co.uk/essays/illustration_essays.htm" rel="nofollow">Illustration essay Topics</a>How To Write Illustrative Essayshttp://mastersdissertation.co.uk/essays/illustration_essays.htmnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-1996605553936380672009-06-26T14:47:43.412-04:002009-06-26T14:47:43.412-04:00John - Where the hell have you been lately?John - Where the hell have you been lately?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-73242230083640638612009-06-19T11:42:07.596-04:002009-06-19T11:42:07.596-04:00There are some excellent production directors at s...There are some excellent production directors at stations right now who are now allowed to exercise their creativity because "orders is orders".<br />Ask anyone working for CBS, Cumulus or any of the other "C" stations. It is about output. Quality and care do not count. It is get the order, get the buy, get the money. It is not about serving the client. That is where radio has it wrong and will pay dearly for. Radio managers should know that agencies and clients read the same stories. The RAB awards were covered on a number of ad sites not just on line radio trades. The word is out. Instead of radio taking the lumps and trying to improve it will continue to push for tonnage and clients be damned. That will get radio exactly where it doesn't think it will be.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-48456998008030263242009-06-18T17:38:55.867-04:002009-06-18T17:38:55.867-04:00John, Eric Rhodes's denial part two:
My friend...John, Eric Rhodes's denial part two:<br />My friend Roy Williams always tells me, "Eric, people don't remember you for the biggest thing you do, they remember you for the smallest thing you do."<br />I'm wondering what impression radio left at the Radio-Mercury Awards last night. <br /><br />In fairness, I was not present and am operating on hearsay from someone I trust who attended and told me this:<br /><br />"The ceremony was disappointing. The event, held at scenic Pier 61 at Chelsea's Piers, was poorly organized and rife with technical difficulties -- not good for a radio showcase. Usually, there are about 20 winners in various categories and almost 1,000 attendees representing all facets of the broadcast and advertising businesses. There were, perhaps, about 200 people there, and only five awards. Speeches were also tired and extolled the virtues of good production and innovation, with not a single mention about how radio is a good medium for selling and marketing products. If innovation was important, how could they give the top showcases to 'Real Men' and Motel 6?"<br /><br />This is disappointing to hear. I know times are tough, and I'm sure raising the money to do the event and the prizes is impossible. But how does this make radio look?<br /><br />But wait, there's more....<br /><br />A top award went to an ad in Bud Light's "Real Men of Genius" campaign, and the ultimate winning commercial went to The Richards Group, for an ad it created for Motel 6. <br /><br />Can you say deja vu?<br /><br />This is great radio. But it's old news. <br /><br />If the awards are designed to invigorate radio creative, why are we rewarding radio creative that has won before? Motel 6 has been the highlighted example of great radio since 1986, and it seems like the lights were out on the Motel 6 spots a long time ago. "Real Men of Genius" has also been a brilliant campaign for Budweiser, but it's been on the air for the last three or four years and they announced the end of the campaign last year. I believe the Richards Group owned the first Mercury Awards for Motel 6, and I think they have won on a couple of other occasions. "Real Men of Genius" has also won before.<br /><br />Perhaps we should institute a rule that a previous winning campaign cannot win a second time?<br /><br />Forgive me for being blunt....<br /><br />The best image-makers and brand-builders in the world are in the American advertising industry. If radio wants to build its image in their eyes and engage young creative departments and chief marketing officers and get them energized about radio (the mission), we're not going to do it without glitz, without show biz, and with Motel 6 and Bud Light campaigns that have won before. Though I do not wish to diminish these great advertisers, and I am grateful that they are spending money on radio, if we continue to let our Radio-Mercury Awards repeat old news, we might as will kill the event, because it's hurting our image.<br /><br />If the RAB's purpose is controlling and promoting radio's image with advertisers, this event, preceded by the news that there was no local radio good enough to win, is not building confidence that we're doing things right.<br />Eric RhoadsAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-72034734371229816122009-06-18T17:37:54.970-04:002009-06-18T17:37:54.970-04:00Hey John Eric Rhodes is still in denial. He posted...Hey John Eric Rhodes is still in denial. He posted this today:<br />PART ONE<br /><br /><br />There is value in corporate history and perspective that can prevent mistakes from being repeated. I've never worked for the Radio Advertising Bureau, but I've been writing about radio since Miles David was the RAB's president. Then there were Bill Stakelin, Warren Potash, Gary Fries, and now Jeff Haley. I've applauded some efforts and criticized others. I don't have an insider's corporate history, but I do have an excellent memory. Unfortunately, the RAB does not seem to have learned from its mistakes in the past.<br /><br />The Radio-Mercury Awards were designed to do the following:1. Make creative people take radio seriously by offering the LARGEST cash industry awards program in advertising: $250,000 total.<br />2. Because media selection often starts with the creative department, the idea of the award was to stimulate creative people to want to do radio (even if the only reason was to win a hundred grand).<br />3. We also wanted to take away the perception that radio is a second-class citizen. So we held the awards for several hundred advertising VIPs, made it a black-tie event, elegant and well appointed and held at the Waldorf, with elegant sets, tables, gifts for attendees and entertainment. It was an impressive (and expensive) event that placed radio in a great light.Because I believe radio is in show business, I was often critical of the RAB, suggesting that "old balding radio men in suits" should not be the presenters, since most in attendance were "hip young creative types." Gary Fries listened and started bringing in young radio talent to do the awards, which was smart.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-14689039046979197302009-06-18T11:42:25.820-04:002009-06-18T11:42:25.820-04:00Insulting. Embarssing. Never again.
My stations...Insulting. Embarssing. Never again.<br /><br />My stations entered a great spot. Creative. Got great results for the client. Had everyone in the community talking.<br /><br />And these folks have the gall to tell me that our ad was not "worthy?"<br /><br />Thanks RAB - I'll remember this when I decline to renew our membership later this year. And instead of spending $150 to enter the RMA - we'll award one of our staffers through an internal creativity contest.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-25849181367053598252009-06-17T17:26:07.885-04:002009-06-17T17:26:07.885-04:00John, DId you see Eric Rhodes' response to the...John, DId you see Eric Rhodes' response to the RAB.<br /><br />Completely opposite yours. He REALLY MISSED THE POINT!<br /><br />That's the problem with the old radio guys. They believe their own lies.<br /><br />This is what he wrote: <br /><br />The RAB Should Know Better<br /><br /><br />The annual RAB Mercury-Awards will be presented today, but no award will be presented in the Station-Produced category. According to the RAB, the judges said the station submissions were subpar, and not of high enough quality for awards. There will be no awards in the PSA, Political, or Student-Produced categories, either.<br /><br />I smell a rat.<br /><br />Though I trust Jeff Haley and the RAB, I have to admit that my first thought was that not presenting these awards will save money. Times are tough at RAB, and I wonder if the participating groups who always come up with the money said, "Cut it back this year, Jeff." Of course, in this case I wonder if they said it after the awards were launched. Or the judges may be thinking, "Why stroke local radio anyway? The awards were really designed to get creative juices going at the agency creative level so they would understand what could be done with radio."<br /><br />But I still smell a rat.<br /><br />To say there is no local advertising good enough to receive an award raises two giant problems:<br /><br />1) If you hold the Olympics, the best athlete wins. Period. There is nothing in the rules that says that athlete has to beat the record of previous winners. If an award was promoted and people entered, the award should be presented. Even though the official rules say the judges are free to decide not to present an award in any category, that is not how anyone understands a competition like this or how they expect it to work when they pay their -- non-refundable -- entry fee.<br /><br />2) If the RAB is designed to promote radio, who in their right mind would EVER make a public statement that there were no local radio spots good enough to win an award? Translation: Don't count on local radio to produce good spots. This is a PR nightmare for radio. I can see this plastered all over Advertising Age: "Radio Industry Can't Find a Good Spot at Any Local Radio Station."<br /><br />Let's assume that the RAB was willing to award this money and the judges really did say there were no spots good enough to win.<br />That probably is the case. And that would signal two different giant problems:<br />1) The awards were not promoted well. My guess is that this is a big part of the problem. As I travel the country, I hear loads of very high-quality local spots. The RAB recently laid off its longtime PR person, and perhaps the new staff simply did not have the "corporate history" to understand what is necessary to promote these awards and get enough entries from local stations. Of course, it's also possible radio has its head down and simply cannot focus on entering contests at the moment, nor are they willing to spend a few bucks on an entry fee.<br /><br />2) Radio production quality has suffered. This is a very real possibility with cutbacks across the industry. And, frankly, the industry has often seemed not to value the importance of high-quality local creative. I recently bought ads and asked for a two-voice spot, one female. I was told, "It's not possible. We cannot provide you with a female voice on the spots." This was a major-market, top-tier radio station.<br /><br />No matter what the problem, this is an embarrassment to radio. I hold RAB and its CEO in high regard. But something like this should not happen.<br /><br />Eric Rhoads<br />www.radioink.comAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-56935972830903699392009-06-17T10:59:13.888-04:002009-06-17T10:59:13.888-04:00Mr. Gorman, I agree with your assessment. I think ...Mr. Gorman, I agree with your assessment. I think that the RAB by not making an editorial statement about the lack of quality entries received said far more than if they had made mention of it. The message made its mark. Let the wimps cry about losing their $125 entry fee and cry foul and not fair like pouting little children. What if the RAB did chose a poor quality spot just to fill a quota. The message to both radio and advertisers would be far worse. This shows agencies and radio that the RAB FINALLY took a stand on the declining creativity coming from radio production today. It is not the fault of the production directors. It falls directly on the owners and operators demanding too much from too few people.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-31427976271671107262009-06-17T08:15:33.991-04:002009-06-17T08:15:33.991-04:00John, You are the only one telling it like it is....John, You are the only one telling it like it is. While everyone makes excuses or whines about the $125 entry fee the sore losers want back you have been telling it like it is. Radio fired creativity and in doing so fired its ability to sell products to consumers by creating compelling spots. You cannot weigh creativity on a P&L is your only error. We are seeing it. You take away creativity and revenue will decline. Certainly radio will blame their losses on the economy. What did they blame their losses on before the economy tanked? The iPod, XM, Sirius. Excuses, excuses. Now the sore losers want the awards 'dumbed down'?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-91795013578540935702009-06-16T16:39:49.455-04:002009-06-16T16:39:49.455-04:00John Gorman & Denny Sanders
I want to commend...John Gorman & Denny Sanders<br /><br />I want to commend you two on having the best production I heard anywhere in the 1970s and 1980s.<br /><br />You even enhanced the spots produced outside of the station. Even Larry Robinson and Rick Case sounded better on WMMS than the other stations.<br /><br />Lenny 'Boom Boom' Goldberg's Audio Warehouse spots were tune-ins never tune outs. I can still remember "Fast Eddie & the boys at the Audio Warehouse".<br /><br />You also did spots for a theater one on the east side, one on the west side that put the Firesign Theater to shame. I miss those days.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-52667014042852133202009-06-16T16:07:56.749-04:002009-06-16T16:07:56.749-04:00I have to agree with most of the comments I have r...I have to agree with most of the comments I have read here. <br /><br />There was a time when radio production was as important as programming, sales and engineering. That changed as the big groups downplayed quality for quantity of spots that could be produced. It only got worse when production directors found themselves responsible for multiple radio stations.<br /><br />This has hurt both the overall sound of most station and the ability to sell product for clients. You would think that with national drying up radio would have put serious effort into attracting replacement clients locally and regionally by offering agency-style production. <br /><br />The future may eliminate production directors altogether and production will become a cottage industry that feeds off radio. <br /><br />The future of radio depends on stations that sound like they are solid units and not modular plug ins where music comes from here, talk comes from there and spots come from still another place. If radio continues with its disjointed sound it will suffer the same fate as the newspapers.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-34352522651024985692009-06-16T13:41:07.981-04:002009-06-16T13:41:07.981-04:00I got one of those "Radio" minibooks fro...I got one of those "Radio" minibooks from the RAB/Radio Heard Here, too. My first reaction was that if your industry is in such dire straits why would this organization that is supposed to further your cause to promote radio advertising be so expensive - and filled with UNQUALIFIED claims. Most people tossed them. I spent a little time with it and could not believe the exaggeration and claims made. It did not win over a single convert to radio. It made me look at your industry as one that still has not learned to curb waste and provide its audience with what they want. I stopped listening to radio years ago when all my favorite announcers and my favorite music formats disappeared. Now I have four stations in my market playing what one or two used to and there are a few formats that no one is doing. Radio, you WERE in a creative business. Past tense I'm afraid.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-13581549561105121612009-06-16T13:27:04.374-04:002009-06-16T13:27:04.374-04:00After reading your thoughts about radio production...After reading your thoughts about radio production, I couldn't agree more. There is absolutely ZERO thought given to back to back voices and even less to any kind of creative. Incompetent sales people, find lousy customers (not clients) make promises that production cannot possibly keep and slap the equivalent of greasy food on a plate and try to tell them this is fine dining. It starts at the top....incompetent greedy ownership, poor management that only wants to hear good news...even if the building is on fire, and plug-in program directors who simply press the enter key and look at you like you speak Spanish when you ask about sweeper placement etc. I am embarrassed by what our industry has become. Thanks for being a voice of reason.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-14484532555363144282009-06-16T13:26:24.782-04:002009-06-16T13:26:24.782-04:00I think like you do that the current owners of rad...I think like you do that the current owners of radio are looking to get out with their personal investments intact and screw the business. That is why they are not fighting the performance royalty and streaming fees. The same holds true for creative. The current owners could not care less. It is down to emptying the shelves, getting whatever you can get and getting the hell out before the big collapse. John, I hope you are right about the fire sales and new owners. We need it.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-85269524931682207252009-06-16T12:41:19.094-04:002009-06-16T12:41:19.094-04:00I was at the AAF convention in Washington and got ...I was at the AAF convention in Washington and got that little orange book about radio. It was the biggest waste of money I have seen. If your industry is in dire straits stop spending money on bullshit booklets like this. TELL ME HOW RADIO IS GOING TO SELL MY PRODUCT!!!!!!!!!! With all of your cutbacks I cannot see how radio can reach and motive an audience to buy. Your in house production is terrible. Your programming is even worse.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-39399753791256412142009-06-16T12:31:57.531-04:002009-06-16T12:31:57.531-04:00It is tough. I care as much today as I did a deca...It is tough. I care as much today as I did a decade ago for this thing called radio. My current owners have done a good job at beating and sucking the creativity out of most of our staff. As you pointed out it is not the quality it's the quantity the company wants from us. I would love to get back with a company that supports and understands that there are sixty minutes to an hour and for radio to be successful it has to sound good for every second of them.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-12205378037788130692009-06-16T12:11:13.114-04:002009-06-16T12:11:13.114-04:00Lots of great comments above, many of which speak ...Lots of great comments above, many of which speak a sad commentary of our industry. One thought that comes to mind is that it takes time to make things. In other words, if we actually TAKE the time to write from a listener's perspective instead of trying to cram sixty seconds worth of nonesense into a thirty second window, we might actually have time to connect with that listener. We have turned off our filters while alarms are going off all around us. Don't know about you but I'm tired of the same screaming auto ads, the male/female enhancement spots, those P/I's (in this case pretty insulting) that want my response. You get out of the speakers what you put in. With smaller staffs overloaded and only a handful of creative folks left (or no time for those folks to do anything creative)we're cutting our own throats. When is the last time you heard a spot promoting a new album from a hot group?...a spot about a movie?..a car spot that wasn't reverbed to death without a screaming numbskull doing it's read? How about imaging that didn't overuse laser shots and effects? We've created an environment of sameness. We also have to stop programming to the listeners from our little ivory towers and ask them what THEY want and give it to them! I have seen the enemy..and it's the wallpaper and garbage that we've allowed ourselvesd to become..it is us!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-35848865630939637622009-06-16T12:04:36.624-04:002009-06-16T12:04:36.624-04:00Radio is in the same place as newspapers. But unl...Radio is in the same place as newspapers. But unlike newspapers radio has always been free. Do you find it interesting that there are people willing to PAY a monthly subscription fee to get radio they want? I am aware that Clear Channel and CBS are trying to make inroads to the internet and streaming their stations and performing other services on line. Their problem is that it is the same programming that is driving away the terrestrial radio audience. I do not believe the ratings reports claiming CBS and Clear Channel have more listeners on line than any other streaming audio station. Where are these people? Why do I not know anyone who knows anyone who listens to terrestrial radio on line, save for NPR? Radio used to be fun to listen to. I was an avid radio listener long before I was a buyer. Today NPR is the only radio I listen to. Otherwise I am on line or listening to my iPod. That is because radio has changed. It lost its entertainment value. Maybe the radio chains got to big. Maybe radio is running its course. I agree with those who say radio production has declined. I say it is pitiful. I would not waste my time having a spot cut by a radio station.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-47108475233004475602009-06-16T11:35:35.752-04:002009-06-16T11:35:35.752-04:00You nailed it when you said creativity cannot be m...You nailed it when you said creativity cannot be measured on a P&L statement. In new media it is. In radio it is not. That is why radio will not survive.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2639893053950014759.post-7478019809118640432009-06-16T10:31:20.277-04:002009-06-16T10:31:20.277-04:00Great column. I love seeing you analyze the real p...Great column. I love seeing you analyze the real problems facing this industry. Lack of creativity leads the list. But don’t expect that to change any time soon. Creativity costs money (at least a little) and it's difficult, two concepts that today's radio execs will never embrace. Radio will be long dead before the industry understand this.Anonymousnoreply@blogger.com