In today’s agitated cutthroat media market, competency is expected and faultless implementation is tolerable. If you believe that, you’re burnt-beyond-recognition toast. The decisive competitive advantage is passion and desire. Success is achieved by creativity and understanding the marriage of art and commerce.
The reports coming from the major radio chains whiff of extreme anxiety. They can’t afford any more distressing news. The chains are doing their best to block their dire news from hitting the trades.
Heading off bad news at the pass is standard operating procedure, but it risks dispersion of the real negative information to an even larger group, which in due course draws even more attention to crises old media is facing.
Down slightly is the new up. Failure is rewarded. That’s radio logic. It’s also radio nowhere.
I’ve been hearing per inquiry spots on the top-rated morning drive shows since the beginning of the month. Some stations are doing commercial-free (and billing them as such) workdays.
Year end or decade end - take it any which way. It has the same melancholic ending. Radio is in far worse shape today because of mediocre leadership, an inability to plan long term and identify new competition, and a refusal to replace the dated components of radio programming.
Remember, radio’s dormant, not dead. Once we get the spectators off the field, the pros can get back to the game at hand.
I’ll be back in a few days.