You’re Peter Ferrara, president and CEO of the HD Digital Radio Alliance and you put out a press release yesterday, which read HD Digital Radio Momentum Accelerates With Debut on QVC.
You read right. QVC.
That’s where you go when you get rejected by HSN.
QVC = sloppy seconds.
This is the same QVC that was charged with making deceptive claims about weight loss products it was hawking by the Federal Trade Commission. The Justice Department also filed suit against QVC for falsifying those claims.
What’s the QVC business plan? Dazzle the rubes to separate them from their cash.
And how about that? It’s identical to the HD Radio Alliance’s!
Back to the highlights of the press release:
The HD Digital Radio Alliance, a joint initiative of leading broadcasters to accelerate the rollout of HD Digital Radio, announced today that three popular HD Radio receiver models will premiere on QVC, Wednesday, September 26 at 10 PM (ET).
It’s the start of the fall season on the TV networks and PBS debuts the heavily promoted Ken Burns’ World War II series. And, let’s see, 10 PM, it’ll be opposite the new season premiere of CSI-Miami and two heavily-hyped new series debuts, Life and Dirty Sexy Money. Plus you’ll have at least a couple of stations doing their local 10 PM newscasts. Then there’s cable. And sports. Not sure where QVC ends up in the pecking order.
The QVC show will feature state-of-the-art HD Radio receivers to suit a variety of styles and budgets.
I don’t believe anyone has budgeted for an HD Radio in the real world.
Such a shame because the product is such a paragon of quality.
That’s a joke, Peter.
In conjunction with the QVC offer, the HD Digital Radio Alliance will promote the upcoming HD Radio show on QVC with a national radio advertising campaign reaching 100 markets.
We’ve experienced the effectiveness of your previous HD Radio ad campaigns, Peter.
I’m kind of partial to the HD Radio-BMW promo tie-in, which I heard as the final element in a particularly long spot cluster the other day. It inspired me to call a friend at a BMW dealership.
“What’s HD Radio?” That’s what he said.
When I told him about the promo he said, “Oh, yeah…that! We're offering it as a $500 option on the Year Seven series – but there’s far more interest in satellite radio – and we’re getting asked a lot about those iPod docking stations.”
Peter, I feel for you. I'm sure there are days when feel like pulling your hair out – then you realize that you’ve already done that.
"QVC provides a unique retail at-home environment that is ideal for helping even more consumers discover the cool new content and crystal clear sound provided by HD Digital Radio," said Peter Ferrara, president and CEO of the HD Digital Radio Alliance. "When QVC shoppers see the wide variety of stylish HD Radio receivers and discover the benefits, they are going to want to experience the digital upgrade immediately."
Peter, you need some new material. It’s stale and misleading.
Who do you think you are?
Don't send Ferrara The Blackwell Guide to Business Ethics as a Christmas present. It would only confuse him with the facts.
My guess is that those few viewers you may get during your HD Radio snake oil sales hour will be waiting for your pitch to end and Joan Rivers’ artificial overpriced baubles sale to begin.
Peter, the phone didn’t ring. It must be all the American people interested in HD Radio.
What’s the pitch?
HD Radio is just like HD TV without the picture?
HD Radio broadcasting is sweeping the country, available to over 80 percent of the population. More than 1,500 AM/FM stations are currently offering subscription free digital content, including more than 600 HD2 multicast stations offering unique formats and content. All a consumer needs is a new HD Radio receiver; the content is free. The radios are priced for everyone from under $100 from major mass-market retailers across the U.S. Virtually everyone can experience the crystal-clear digital sound on AM and FM as well as the broadcast-exclusive new FM channels.
Just because it’s available to 80 percent of the population doesn’t mean anyone wants it.
Crystal clear digital sound? Those side channels I’ve heard sound like a poorly processed FM – that is, when you can pick up those side channels.
Exciting formats? Is there something I don’t know?
Can’t wait to see how you botch AM radio.
I did learn that in HD Radio’s case QVC is a destination station.
It’s where you go when the HD Radio campaigns at Radio Shack, Best Buy, and Wal-Mart crash – or in your case, Peter, failed to launch.
I checked back at both Wal-Mart and Best Buy this week.
Hadn’t been there since just before Father’s Day when the clerks – who were in your target demo - didn’t have clue about what I was talking about and directed me to the HD TVs and satellite radio displays.
Guess what? Wal-Mart and Best Buy?
Neither store has them, knows of them, or had any inquiries about them.
So, Peter. Where are they?
Shouldn't you and Ibiquity be doing a major marketing and promotional roll-up to the Christmas shopping season?
Oh, that’s right. You are.
And Radio Shack? They said “turn off the…..” what? “And come to…." where?